I have experience working alongside publishers, authors, publicists, and literary agents to fill in gaps during a book launch, create an extensive audience analysis report, and overhaul huge email marketing campaigns. Sometimes a publisher hires me and my team as a vendor during a book launch. Sometimes an author hires us directly for ongoing platform management or short-term help during a big branding transition. Sometimes an author is just confused and frustrated and needs an emergency 1-hour call to get some clarity and direction.
My mom recently asked, “I know you help authors sell books, but what do you actually do…”
On the most concrete level, I create websites for authors that help them massively grow their email list so they can use that email list to drive pre-orders and sales. I manage author’s social media platforms, creating content, and advising on strategy. I design email marketing templates and social media graphics. I set up a sequence of emails for new email subscribers that provide value to the reader and convince them to purchase the book.
But, I also look at the big picture of your audience’s experience and I pay attention to what’s missing. I solve problems. I look for opportunities to give you the most benefit for your money. I advise, consult, and encourage.
Most authors know they need to do something, but they don’t know exactly what.
The first step is to schedule a Book Marketing Strategy Call.
SERVICES:
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Author websites
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Book launch strategy
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Social media strategy and consulting
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Email marketing audit and optimization
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Email marketing automation
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Digital platform audit
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Audience analysis
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One-on-one author coaching
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One-time brainstorming/problem-solving session
- Pre-order campaign creation and management