Consulting For Authors is a boutique digital marketing agency focused on serving authors with traditionally published books.
We offer everything from websites to white-glove done-for-you services to one-time consulting calls to help you get clarity about the direction of your marketing and book launch strategy.
Hi, I’m Crystal and I started Consulting for Authors because I wanted to combine my expertise in digital marketing with my love of books. I built my first website when I was 11 years old, back when the only internet connection available included a dial tone and a 5-minute wait.
I’ve been helping people find the best way to communicate their message for a long time, but I focused in on the unique needs of authors in 2014. Since then, I’ve had the honor of working with some amazing New York Times bestselling authors to help them connect with their audience, change people’s lives, and of course… sell more books. My expertise spans social media, email marketing, conversion optimization, audience analysis, and paid social advertising.
For me, it all starts with understanding your audience. Who are they? What do they need? What do they want? Where and how do they consume content on the internet? How can you, as the author, connect with them so that they begin to know, like, and trust you so that they both buy and tell their friends? And then, how can we streamline or automate the process of buying your books so that nothing gets in the way of the final action to purchase. Once you do that, selling more books is easy.
There’s a lot of icky stuff on the internet when it comes to marketing, but I avoid all that as much as possible. I focus on the real humans that would benefit from buying your book and how we can best communicate to them. I help you utilize current best-practices without becoming irrelevant like click-bait. I focus on the channels that will bring you the biggest results.
Optimizing is important and valuable, but it’s also critical that your audience builds a connection with you, not a watered down overly-optimized you. So I combine what’s currently working in Internet Marketing Land with what actually makes sense for you and your audience, helping you wade through all noisy voices yelling, “You must do All. The. Things.” Not true. You only need to do the things that actually create meaningful results.
If you’re interested in finding out how my team can help you, don’t hesitate to contact us.
If you still want to know a little more about Crystal…
I grew up in Austin, Texas and migrated to California for a B.A. in English at the University of California, Santa Barbara. After graduating, I worked for the Santa Barbara Writers Conference & the Santa Barbara Region Chamber of Commerce as Media & Public Relations Coordinator. In 2012, I graduated from San Diego State University with an MFA in Creative Writing. During graduate school and after, I continued gaining experience with internet marketing in a variety of industries before starting my own consulting business helping authors.
I have three tattoos. I still love to read, write, and publish poetry. I get quite competitive when playing Settlers of Catan. I live in San Diego with my blended family. I love to eat hot soup all year round. I dabble in every creative medium possible. My husband and I have a goal to visit every single National Park together. In 2016 alone, we visited Yellowstone, Grand Tetons, Zion, Canyonlands, Arches, and the Grand Canyon. Sunsets at the beach are my favorite thing about living in California. Don’t tell me to de-clutter my book collection. I won’t.